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Seeing Stars
2011 logos featuring two stars in a circular border The use of two stars as a design element in US logos increased by 170 percent in 2011 over the preceding five-year period. Looking back over time, we...
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Logo Geography
Are there geographical aspects to logo design? In other words, do logos differ based on the location of the companies and organizations they represent? An examination of United States Patent and...
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The Color of Logos
Color has become an even more important aspect of logo design in today’s web-based world. How has color been used in US logo design over the past several decades? Analysis of United States Patent and...
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Logotype vs. Symbol
A common question in branding and identity design concerns the relative effectiveness of logotypes (stylized typographic expressions of a company or brand name) and symbols (graphic icons that...
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Dying leaves?
“Leaf” logos filed for trademark registration in 2011 One of the most prominent trends in logo design in recent years has been the proliferation of leaves as design elements. As companies have...
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Logos Taking Shape
Geometric shapes are some of the most basic design elements of logos, but designers and businesses have been cautioned for years about the drawbacks to relying on them. Almost a century ago, in his...
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Logo of the Year
In the first ten months of 2011, there were 44,227 logos filed for trademark registration with the United States Patent and Trademark Office. Among them: The two most common design elements were...
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Microsoft’s New Logo, by the Numbers
Thursday’s unveiling of Microsoft’s new logo was the biggest logo design news of the year to date. Let’s take a look at the new mark in terms of how it relates to trends in United States Patent and...
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Sex and Logos
When it comes to logos, it’s still a man’s world. Since 2000, male figures in US logos have outnumbered female figures by 3 to 1. A look back at logo design trends over the past 60 years shows that...
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Everyone Gets a Ribbon
October is Breast Cancer Awareness Month in the United States, and the associated pink ribbons are everywhere. Over the last several decades, such “cause ribbons” designed to raise awareness of...
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Logo ABC’s
The single-letter monogram is a basic and classic form of logo that still enjoys wide use today. Looking back through United States Patent and Trademark Office data, we can see that the use of such...
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Logos Get Real
Perhaps the most significant development in twentieth-century logo design was the rise of the abstract logo. In the United States, the burgeoning corporate identity field helped spread modernist...
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By Their Stripes You Shall Know Them
2012 marked the 40th anniversary of Paul Rand’s 8-stripe IBM logo (top left) and, according to some chronologies, the 45th anniversary of the less-used 13-stripe version (top right). These marks...
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American Airlines’ New Logo, by the Numbers
FutureBrand’s redesign of Massimo Vignelli’s classic 1968 American Airlines logo and livery is the first big identity design news of the year. How does the new “Flight Symbol” relate to larger trends...
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Logos Made in China
As China rings in the Year of the Snake, it’s a good time to look at the increasing prominence of the nation’s logos. The recent growth of the Chinese economy has brought with it a big jump in the...
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The State of Logos
Texas “state shape” logos The outlines of US states are often used as design elements in the nation’s logos. The shape of a state can be a meaningful symbol of identity for its residents. US state...
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Seeing Stars
2011 logos featuring two stars in a circular border The use of two stars as a design element in US logos increased by 170 percent in 2011 over the preceding five-year period. Looking back over time, we...
View ArticleClik here to view.
Logo Geography
Are there geographical aspects to logo design? In other words, do logos differ based on the location of the companies and organizations they represent? An examination of United States Patent and...
View ArticleClik here to view.
The Color of Logos
Color has become an even more important aspect of logo design in today’s web-based world. How has color been used in US logo design over the past several decades? Analysis of United States Patent and...
View ArticleClik here to view.
Logotype vs. Symbol
A common question in branding and identity design concerns the relative effectiveness of logotypes (stylized typographic expressions of a company or brand name) and symbols (graphic icons that...
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